Key Numbers
Google ranking for his own name, up from #19 when we started
Growth in clicks on his own name
Growth in organic sessions, June to August 2026
Key Takeaways
The Challenge Ryan Frederick is a speaker and author on Health x Place and the founder and CEO of Here, the company built around that idea. He had the credentials, the book, the speaking career and a blog with 99 published articles. What he did not have was a name he owned on Google. When someone heard him speak and went looking for him afterwards, he sat at position 19, page two, behind a Wikipedia entry for a different Ryan Frederick, behind a footballer, behind an author of marriage books. His own personal site was a single page. Google also refused to recognise his company as "Here," listing it as "here.life" instead, so the brand he was building and the brand search engines showed were two different things.
Our Approach
Took over Search Console and analytics for both properties, fixed the DNS and indexing errors Google had been flagging for months
Rebuilt the search foundations across Here's blog, a library of 99 existing articles that had never been structured to be found
Ran a brand entity campaign to get Google to recognise the company as "Here" rather than "here.life," covering the on-site signals and the third-party sources Google reads, down to the social profile descriptions
Built the one-page personal site around his own name, the search that matters most for a speaker
Anchored the work to "place planning," the category term Ryan's own thinking created, rather than competing for generic wellness keywords
The Outcome
#1 on Google for "ryan frederick," up from position 19.8 when the engagement began
His one-page site now outranks his own LinkedIn profile, his Instagram, his Facebook and a Wikipedia entry for a different Ryan Frederick, all of them domains with far more authority than his
Clicks on his own name grew 10.5x, from 8 to 84 in comparable periods
Organic search became his single largest traffic source, running at 120 sessions in the first half of August 2026 against 68 in June, a 76% rise
Here ranks #1 for "place planning," the category term Ryan spotted himself
Google now presents the company as "Here"
The Hook
A speaker's name is their most important asset online. Someone sees a talk, hears a podcast, or gets a recommendation, and the first thing they do is type the name into Google. Whatever comes back is the entire first impression, and it forms before any conversation starts. Ryan had built everything that first impression needed. The book, the company, years of work on the Health x Place idea. But his own name returned him at position 19, on the second page, behind other people who happen to share it. His company had a second problem stacked on top: Google listed it as "here.life" rather than "Here," so every result quietly undercut the brand he was building. And 99 blog articles sat on the site doing almost nothing, because nobody had ever built them to be found.
Our Strategy
Fixing What Google Was Already Complaining About
The work started with the unglamorous layer. Google had been sending indexing warnings for months and nobody had acted on them. We took ownership of Search Console for both properties, corrected the DNS configuration, worked through the pages Google could not index, and got both sites into a state where the search engine could actually read them. None of this is visible from the outside. All of it is load-bearing.
Making Google Say "Here"
Ryan was direct about why this mattered: he wanted people to see the brand as Here, not here.life. That is an entity problem, not a copy problem, and it is not solved on the website alone. Google assembles a brand's identity from the site, the structured data, and the third-party sources that mention it. We worked the on-site signals first, then went after the external ones, including the social profile descriptions still carrying the old name. Google now presents the company as Here.
99 Articles That Were Never Built to Be Found
Here's blog was the largest untapped asset on the account. Ninety-nine articles, real subject expertise, and no search structure underneath any of it. Rather than commission new content, we rebuilt what was already there against the terms Ryan actually wanted to own, and reworked the blog layout while we were in there.
The centre of that was "place planning," the category Ryan's work defines. Competing for broad wellness keywords would have meant fighting national publishers for traffic that converts badly. Owning the term his own thinking created was both winnable and worth more. Part of the fix was as simple as linking the phrase back to the homepage every time it appeared, so Google could see who the term belonged to. Two months later Ryan ran the search himself and emailed to say the results were interesting.
One Page, His Own Name
The personal site was a single page with a narrow job: win the search for Ryan Frederick. We built its authority and structure around that one outcome, so the person searching after a talk or a podcast finds him rather than a namesake.
The Results
Ryan moved from position 19.8 to #1 on Google for his own name.
The company he keeps in that result is the part worth noticing. Nothing ranks above him. Below him sit his own LinkedIn profile, his Instagram, his Facebook, and a Wikipedia entry for a different Ryan Frederick. Those are among the strongest domains on the internet. His site is a one-page personal site. It wins anyway, because it was built to answer that exact search better than anything else.
Clicks on his name grew from 8 to 84, a 10.5x increase. Organic search became the largest single source of traffic to his site, running at 120 sessions in the first half of August 2026 against 68 in June, up 76%. Here ranks #1 for "place planning," and Google now presents the company under the name Ryan wanted.
That is what a search presence is supposed to do for a speaker. It works quietly in the background, and the first time you notice it is when the right people start finding you.
